About

Our vision

To become a fragrance brand that allows people to express who they are — not just how they smell.
MAGI envisions a world where scent is a personal signature, chosen with intention and worn with confidence.

Our mission

Create Character-Driven Scents
Craft fragrances that represent moods, personalities, and moments — not labels or gender.
Elevate Everyday Expression
Make fine fragrance accessible for daily life, without losing its sense of elegance and depth.
Encourage Personal Choice
Empower everyone to choose their scent based on character, not trends or stereotypes.

Our Vision and Mission

Your Scent, Your Character.

MAGI is a modern fragrance brand built on the belief that scent is more than a finishing touch — it is an extension of identity.

Each MAGI creation is designed to feel personal, intimate, and intentional.
Minimal in form, expressive in character.

We don’t define who our fragrances are for.
We let you decide — through the character you choose to wear.

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THE ART OF SCENT

Where Scent Becomes Character

At MAGI, every fragrance is created with purpose.
From carefully sourced ingredients to a balanced composition,
each scent is designed to express character, emotion, and presence —
never loud, always intentional.

BEHIND THE BRAND

The Vision Behind MAGI

MAGI was created from a belief that fragrance is more than a scent —
it is a reflection of character.

Every decision, from composition to presentation, is guided by a clear vision:
to create scents that feel personal, intentional, and quietly powerful

S.Bryan Hartanto

CEO and Founder

Sesilia Brenda Hartanto